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ON THE JOURNEY WITH YOU FOR 60 YEARS National association of travel agencies of Serbia – YUTA was founded on April 16th, 1954.
Today it gathers 264 full members (travel agencies and tour operators) which perform over 90 % turnover of
organized travel packages in Serbia and 76 affiliated members (hotel companies, transport companies, educational institutions, ensurance companies...).
YUTA represents and protects the interests of its members in public institutions, national and international organizations, media…
YUTA has an important role in creating proposals for adopting and improving regulations which define the
tourism sector.
Following trends and changes on the travel market, YUTA, as being a representative association of travel agencies, gives the opportunity to its members to make permanent improvement of their business and human resources, by organizing various educations.
High standards and quality in business of our members are recognized by travelers. Arbitration Court of YUTA
contributes to the protection of travelers and their rights.
In 2012. YUTA has become a full member of the most prestigious Group of European Travel Agents’ and Tour
Operators’ Associations within the EU - ECTAA, which is situated in Brussels. ECTAA gathers national associations of travel agents and tour operators of 26 EU Member States, of 2 EU accession countries (Serbia and Montenegro), as well Switzerland and Norway.


The members of YUTA are the travel agencies registered for performing travel-agency activities with the status of founder, as well as other travel agencies that meet the required quality standards with the full membership status.

All YUTA members should act with special attention as follows:

A vehicle for individual and collective fulfilment, tourism should promote tolerance, gender equality, and human rights, while combating the exploitation of human beings, particularly children.

To achieve sustainable economic growth while satisfying the needs of present and future generations, it is essential that tourism stakeholders safeguard the natural environment. Tourism activities and infrastructure should be designed so as to protect natural heritage, preserve resources, and avoid waste production. Ideally, key actors, especially professionals, should agree to the imposition of limitations or constraints on their activities in highly sensitive areas.

The planning and operation of tourism accommodation / resorts should integrate locals into the destination’s economic and social fabric, giving priority to local manpower wherever skills are equal. Studies must be carried out by investors and tourism professionals on the environmental impact of their development projects; delivering transparent information on future programmes and their possible repercussions, and fostering dialogue with the populations concerned.

Tourism professionals have an obligation to provide tourists with objective and honest information on their destinations and the conditions of travel, hospitality and stays. It is imperative that they show concern, in co-operation with public authorities, for their clients’ security, safety and repatriation (in the event of the enterprise’s bankruptcy), ensuring suitable insurance and assistance systems and paying fair compensation when unable to observe their contractual obligations.


National Association of Travel Agencies YUTA launched guarantees for travel agencies that want to engagein a system of occupant protection in the organized tourist traffic.
YUTA GUARANTEE TRAVEL  is primarily intended for travelers who trust their agencies that are involved in this unique system, with the aim of returning confidence of passengers in travel agency.
Except with legal requirements to be met by tour operators guarantee is issued for a minimum amount of 300,000 EUR and this kind of insurance policy covers insurance against insolvency and damages travelers.
All agencies that have YUTA GUARANTEE TRAVEL except insurance policy that meets the legal requirement can count on a special type of assistance to its passengers, this technical assistance primarily relates to the following benefits for customers of travel agencies that have YUTA GUARANTEE TRAVEL.
All agencies that have YUTA GUARANTEE TRAVEL are marked with the sign of the original label and the year for which the guarantee applies is issued.

Technical assistance to passengers in the duration YUTA GUARANTEE TRAVEL as follows:
1. Warranty refund passengers as soon as possible (up to 15 days from the application of all damaged) started to travel not in cases of insolvency and damages
2. Security Emergency providing free accommodation at their destination when travel agency did not provide or pay for accommodation
3. Guarantee the organization of free return from destination
4. The possibility of providing alternative travel when passengers are not traveled through agencies that have YUTA WARRANTY.
5. Free arbitration in cases of partial failure to fulfill the program trip
6. Legal assistance to customers-passengers and travel agencies
As far as possible, tourism professionals should contribute to the cultural and spiritual fulfilment, notably by allowing them to practise their religions freely.

Multinational tourism enterprises must neither exploit their dominant positions in destinations, nor artificially impose cultural and social models on host communities. In exchange for the freedom to invest and trade, they should become involved in local development and avoid the excessive repatriation of their profits or induced imports. The fundamental rights of salaried and self-employed workers must be guaranteed. Furthermore, as partnership and balanced relations between enterprises of generating and receiving countries contribute to sustainable development, these ties warrant express encouragement.


Furthermore, the agencies and associations of travel agencies of the Balkan region (Greece, Turkey, Romania, Bulgaria, Macedonia, Albania and Bosnia-Herzegovina) are also our members as well as the recently formed Balkan Federation of the Travel Agencies’ Association (BAFTAA) the aim of which is joint promotion and market placement of the Balkan tourist supply.

Travel agencies with the seat outside of Serbia’s territory may also become YUTA members.

Companies, associations and individual entrepreneurs engaged in complementary activities of tourist economy (transportation, hotel management, education, insurance, tourist guidance etc.) have the status of an affiliated, i.e. an honorary member in YUTA with the purpose of creating a high-quality tourist product in our country, based on the economic interests of all the participants engaged in creating and placing the tourist supply on the market.

Today, the largest number of travel agencies in Serbia, almost four hundred of them, are YUTA members and they perform over 95% of organized domestic and foreign tourist turnover.


All YUTA members must meet General and Special YUTA standards, which represent a prerequisite and a guarantee of quality of tourist services and the protection guarantee for both the tourists and business associates, as well as for the members themselves.

We defined the vision and the mission of the further development of YUTA, as a representative business association and a leader in this field, as a place where all relevant prerequisites for the development of both receptive and initiative tourism are sublimed, coordinated and commenced, which are based on economic interests of travel agencies and complementary activities of tourist economy and their associations.

In order to achieve such important goals, the organizational structure of YUTA is established in such way that unites in the most adequate manner all the initiatives, ideas, problems and realizes solution proposals through administrative bodies (the General Meeting, Management Board etc.) and working bodies (arbitration, regional coordinators and chapters, groups, boards, committees, etc.) at the local, regional, national and international level.

On behalf of its members YUTA is especially engaged in performing and accomplishing the following tasks and duties:
1. Examines the domestic and foreign markets and undertakes necessary measures for improving the placement of the tourist supply of its members;
2. Establishes the terms of joint appearance of its members on the foreign markets and in that respect:
(a) develops joint programmes
(b) adjusts special programmes and
(c) sets unique regional conditions and tariffs for specific services on the domestic and foreign markets;
3. Sets the conditions for tourist affairs’ performance in accordance with YUTA standards;
4. Develops and carries out joint programmes of promotion for domestic and foreign market (printing of joint editions, tariff tables, address books, bulletins, information, price lists etc.); also enables joint appearance of its members at fairs, congresses, celebrations and other tourist and similar events in the country and abroad;
5. Establishes cooperation with national and foreign tourist associations and organizations and represents general group and individual interests of certain members
6. Develops and improves cooperation with other participants in the tourist traffic (service sector, transportation, hotels and other organizations and associations);
7. Organizes scientific researches and vocational training of workers employed with its members (seminars, training courses, lectures, development of studies, elaborations and projects etc.)
8. Observes and proposes the adoption of new regulations important for the business activity of its members.
9. Coordinates and observes the application of management regulations with the purpose of repressing unfair competition and monopoly in domestic and foreign markets, preventing the cases of unprofessional performance etc.

At this point, we would like to stress that YUTA website (www.yuta.rs, the unique and the most visited tourist site in our country) provides quick and efficient communication with YUTA members, as well as their presence on the tourist market in the country and abroad, and enables the tourists to obtain comprehensive information, direct communication with the agencies and the possibility of online booking of the desired travel programme.

Together with the associations from Greece, Turkey, Bulgaria, Romania, BiH, Albania and Macedonia, YUTA initiated the foundation of the Balkan Federation of Travel Agencies’ Association – BAFTAA, thus becoming its founder and member. The principal intention of BAFTAA, which has been already registered in Athens, is tourist promotion and valorization of potentials and supply of the Balkan unique tourist region by introducing joint projects, standards, appearances on other markets and adjustment and liberalization of legislation with the purpose of achieving more efficient tourist traffic.


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